What is SEO?
SEO is the practice of increase position of a company or product in search engines natural or organic results listings for selected keywords or phrases. It also help to drive more quality and quantity of the traffic to the website through organic search.
source: SEO
Steps to having successful SEOs
Goals: Firms and company have to define what are their goals of using SEO and the end results must align with
Keywords: Company or product must use visible keywords so that consumer is able to search for you online.
On page SEO: Company have to “Speak Google” to the
Content Marketing: : “CONTENT IS KING “. If company or firms did not have quality content, the chances of company or product on the SEO is relatively lower rank as compare to other websites.
Off page SEO: Company or firms have to build links into their sub-pages or social media so consumer is aware of your brand and build traffic to your websites.
Metrics: Company or firms have to measure what are the outcomes or results of adopting SEO. This would help them to improve on their websites to remain competitive against their competitor.
Learn: Never stop learning. Company should keep on learning on how to improve their websites so it would help them to always to be the top rank in most of the search engines.
Pros and cons for SEO
SEO may take a long time to show result: It requires longer period of time to show results but it give higher dividend to the company.
Higher rank in applications: Examples Google maps are so useful and it is being search and used million of times by the users
Optimizing a site to generate free traffic: Company can employ their own digital marketing department to measure the results.
Sources: Forbes
What is Pay-Per-Click (PPC)?
Pay-per-click is a online advertising model where firms or company is being pay with the amount of time the user click onto their websites or online ads.
Source: Pay-per-click
Pros and Cons of PPC
High Cost: Firms need to fork out huge amount of money just to be on top of the search engines. It may range up to ($100 per click for competitive niches)
Fast and furious: Your websites may appear instantaneously if the user press a keyword but it may disappear if the advertisement budget runs out or discontinued.
Content targeted: Advertisement can be very targeted and specific based on the keyword search.
High cost but drive more traffic: Data show that 84% of visitors convert their virgin experience a site.
Source: Forbes
Should firms use a holistic approach ?
Based on my opinions, firms should adopt both PPC and SEO in order to cover the gaps. This is to helps firms to drive better results. Not only that, it also help to drive more traffic to the websites.
Results of using holistic approach:
- Keyword search and data can be fed from PPC to SEO
- The total volume of the traffic can be increased in targeted clicks using better keywords.
- Expensive keywords, or high-volume or low volume can be converted from PPC to SEO
- A or B testing of the ad copy can adopt into organic listing and landing pages.
- Re-marketing can help pages to stay in front of the visitors to offer initial touch through organic search and custom message to engage them on your sites.
- Test PPC keyword before adopting into SEO for long term strategies.
- Target all the users from research to comparison to purchase based on their keywords.
- Help to boost confidence and awareness by having strong organic and paid visibility.
Feel free to share your thoughts about using PPC or SEO or both !!
How much do you know about Digital Marketing ? 
It is an insightful and good read, I learnt quite a bit from your post 😊 .
I agree with your view that firms should adopt both PPC and SEO to drive better results and to gain more traffic flow. Personally, whenever I search something on Google, I tend to skip the first few searches that appear (SEM – paid ads) as it makes me question its reliability, and look for the organic ones (SEO) below as it seems like “trustworthy” and “reliable”. I feel that PPC is good for start-ups or companies who want to gain exposure in a short period of time. After which, they can put in more efforts into SEO to improve brand loyalty/trust as it has a lasting effect on the brand.
If you have the time, do hop over to page (https://digitalmarketingwithmichelle.home.blog/) as I discussed Search Engine Marketing 😊 .
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I agree with you that companies should combine SEO and PPC for their SEM strategy. Apart from the possible reasons that you mentioned. I would say that SEO should be backbone of the SEM strategy and be supplemented by PPC. This will allow your website to score higher in relevance and win ad bids at lower cost. I also believe that, these two should also be complemented by analytics. You can read up more on my suggestion to combine the 3 on my blog post here: https://azrinhamdan.com/2019/09/04/create-a-triple-threat-sem-strategy-by-combining-seo-ppc-analytics/
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Hi, so interesting!
I agree that SEO and PPC should be implemented together for better results.
In your opinion, which business is phenomenally successful in implementing both SEO and PPC?
Thank you!
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Ultimately, I agree that both should be used in a marketing strategy. Each have its own pros and cons, and that is where we have to maximise the benefits of each to compensate for the cons.
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Interesting read! I do believe that both have their pros and cons. Ultimately, i still think that it’s how marketers and brands leverage on them. As different companies have different budget, i believe that with a good amount of research and plan, companies can still make use on these SEO or SEM at their potential reach,
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