What is Mobile Marketing ?
Mobile marketing uses various types of distribution channels to promote their products or certain brands through mobile gadgets such as smartphones, tablets and computer. Mobile marketing can create more personalized promotions of products or services for users who connected through network. It allow customer or potential customer who uses smartphones with personalized, time-and- location sensitive information in order for them to get what they need to get even when they are on the move.
Why there is a shift from traditional marketing to mobile marketing?
Most of the target market are now on mobile these days. According to the statistics there are 80% of the internet users who owns a smartphones. This clearly tell us that most of the population these days owns a smartphones. As a result, there is shift of demand in marketing today from traditional marketing to mobile marketing.
People would also tend to spend hours and hours on the phone. Research has shown that US adult spend average 3 hours and 23 minutes per day on mobile device in 2018. People spend one eight of a day just to be on their smartphones. Thus, this makes a clear reason that why marketers should shift from traditional marketing to mobile marketing.
The other reason for shift in mobile marketing is there would be more exposure for marketers to advertise their product. This is because in internet there is no limit or borders. It can be customized for marketers to target on local customer or global customers. Thus, this would help to increase the exposure of target audience who watch the advertisement.
For more information of mobile marketing click here
What are the features of successful app?
Solve a problem
Entertaining to the customer is not enough… It must have a purpose to solve a problem. Provide experience that they never experience elsewhere.
Easy to use
Mobile users/ customers do not have the time to figure out how to use the app. Avoid too much clicks or field inputs in the app.
Update your app FREQUENTLY!!!
This would help to customers or users to engage from time to time if not user will UNINSTALL your app.
Built for native
Apps allow cross platforms from computer to smartphones to tablets which allow the users to enjoy seamless integration throughout the various platforms.
Kind to phone battery
Good app does not drain your phone batteries over time.
FREEEEEE !!!!!!!
App developer can earn through in-app purchases or trial before allow user to purchase premium. Most of the users will prefer free app.
Want to know more how to create successful app CLICK HERE
Examples of successful app
1. Netflix
Netflix is subscription video on demand app. It allow user to watch movies and TV shows on smartphones and smart TVs. It provide entertainment movie cinemas for user wherever they are. User are allow to download offline upon subscription and favorite their movies in the list.
Available on IOS, Android.
Pricing: Free for first month and subsequent charges at $10.99 per month for premium membership
2. Spotify
Spotify is known for the best music streaming app all thanks to personalized played list. It has two different types version which known as Spotify free version as well as Spotify Premium. The different it Spotify free version doesn’t allow user to remove advertisement and offline donwnload the musics while Spotify Premium allow user to remove advertisement and offline donwnload. Thus, it is consider as one of few successful app in the category.
Available on IOS and Android
Price: Free for Spotify premium version, $9.90 per month for Spotify Premium
3. Uber
Why Uber is one of the most successful app ? Uber provides ride sharing to their customer across various platform from Android to Apple IOS. It also allows user to make various payment on the ride that have enjoy using credit card or cash. Not only that, it also enable user to locate how much time do the user have to wait upon arrival of the driver and estimated time arrival. It also allows the driver and user to give feedback after each ride.
Available on IOS and Andorid
Price: Pay accordingly per ride (Price may varies over a day)
CLICK HERE FOR OTHER EXAMPLES OF SUCCESSFUL APP !!!
In conclusion, we have identify what are some of the characteristics of successful app and the various examples of successful app. Feel free to share other successful app that you know of at the comment section below.
THANK YOU !!!!
How much do you know about Digital Marketing ? 
Mobile marketing is totally godlike! Low cost marketing yet one of the most successful method to attract potential clients. Introducing convenience to the busy world! A swipe off the smart gadget, there you go ‘it’s shopping time’ . For instance, Sephora Retail App which can be found on both Android system and IOS system gadgets. Same as your well explained ‘NETFLIX subscription’ , to watch a movie is just a finger tap away! Saying YES to ‘mobile CINEMA’
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Mobile marketing can be extremely useful and convenient to users, however, when done poorly it might just turn into a hindrance. The above brands did a great job in mobile marketing and I wish to see them continue with their success. However I have used apps marketed by brands that do not work properly, such as the user interface goes out of the screen and certain links do not work properly.
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Being singaporeans like me, free things are always the best! And i believe that Netflix and Spotify did one of the best marketing which is to create an application to stream movies and songs online. Given a limited time of usage for free was a bait for users to try on the platforms and if these platforms are good, we eventually gave in and subscribed to them. We can even connect to other devices like our TV to stream such platforms. What an ease! However, i believe that creating an app requires a rather huge budget. So for marketers to tap on creating an application, they really have to think twice when deciding to have one! I do believe that it will be a great investment on their marketing.
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